Mary's Blog

As rapidly as technology advances, search engines are far from an intelligent technology capable of appreciating the beauty of a cool design or hearing the sounds and recognizing movement in movies. Instead, search engines crawl the Web, looking at particular site items, predominately text, to get an idea of what a site is about.

Tool: iwebtool’s spider view shows you your real estate blog or website how a search engine sees it.

Forensic accounting: 7 items a search engine can’t see

1. Images (always provide “alt” tags for images, they get rid of validation errors and provide search engines with searchable text)
2. Flash movies
3. JavaScript
4. Frames
5. Password-protected pages
6. Directories
7. Audio/Video files (A notable exception to this rule are podcasts and vodcasts which carry searchable text making them search engine friendly media types)

Read also: Optimizing your Flash site

How do search engines work?

Step 1: Search Engine Crawls Your Site

First, search engines crawl the Web to see what is out there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google and Slurp for Yahoo!). Spiders follow links from one page to another and index everything they find on their way. Since there are more than over 20 billion web pages on the web, it is impossible for a spider to visit each site daily just to see if a new page has appeared or if an existing page has been modified. Sometimes crawlers will not visit your site for a month or two, so during this time your SEO efforts will not be rewarded. But there is nothing you can do about it, it’s just the way it works. One way to incite crawls is to use ping services like Pingoat or Pingomatic.

Read also: The differences between search engines

Step 2: Search Engine Indexes Your Site

After a page is crawled, engines index the page’s content and store it in a giant database, from which it can later be retrieved. Essentially, indexing is when a search engine identifies the words and expressions that best describe the page and assigns the page to particular keywords. Sometimes search engines do not get the meaning of a page right but if you help them by optimizing your pages with content relevant keywords and descriptions, it will be easier for them to classify your pages correctly and for your site – to get higher rankings.

Read also: Meta tagging the right way

Read also: Myth: PIP determines real estate blog or website success

Tool: Search Engine Saturation How many pages do you have indexed?

Step 3: Search engine queries it's index for matching results

When a search request comes in, the search engine processes it by comparing the search string in the search request with the indexed pages in the database. Since it is likely that more than one page contains the same search string, the search engine refers to the calculated relevancy of each of the pages in its index to the search string.

There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string.

Read also: Getting the most out of your meta tags

Tool: Zippy: let’s you get just about any site metric or information you can think of and allows you to compare multiple sites in terms of SEO. 

Step 4: Search engine retrieves results to display SERP

The last step in search engines' activity is retrieving the results. This step involves nothing more than the engine displaying the results in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites. Good SEO should increase the relevancy of your pages based on the content and selected keywords and therefore result in higher search engine results placing.

Read also: Where does your site rank in the SERPs?

Tool: We Build Web Pages: allows you to analyze and compare your site against the top 10 sites that rank for your keywords in the SERPs.

It is a myth that meta tags and keywords don't matter.  Meta tags are a critical part of SEO. Selecting the right ones can make or break your real estate blog or website's ability to break into the SERPS.  The process isn't difficult, but there are rules to it, so let's delve into what meta tags are, how they are used by various search engines and how you can easily select the right ones to catapult your blog or site into Internet superstardom.

What is a meta tag?

Meta elements are HTML elements used to provide structured metadata about a web page. Such elements are placed as tags in the head section of an HTML document.

The importance of meta tags in SEO

The two most common uses of meta elements on the Web are to provide a description and to provide meta keywords for a web page. This data may then be used by search engines (such as Google or Yahoo!) to generate and display a list of search results matching a given query.

In the mid to late 1990s, search engines were reliant on meta data to correctly classify a web page. Webmasters quickly learned the commercial significance of having the right meta element, as it frequently led to a high ranking in the search engines - and thus, high traffic to the web site.  As search engine traffic achieved greater significance in online marketing plans, consultants were brought in who were well versed in how search engines perceive a web site. These consultants used a variety of techniques (legitimate and otherwise) to improve ranking for their clients.

In the early 2000s, search engines, specifically, Google, veered away from reliance on meta elements alone (and the myth that meta tags don't matter was born) since many web sites used inappropriate meta keywords or a technique known as keyword stuffing, in order to increase their search engine ranking. Some search engines still use meta elements alone when delivering results, though most of the major search engines focus on the keyword, description and title tags' overall relevance to the content on the page rather than relying on the meta data alone to determine what a page is about. Currently, Google does not use meta elements to index web sites; however Google does use text from the meta description in search results pages as the snippet of text that it displays, if terms queried appear in that description. And, Google will look at keyword relevancy to content when determining how relevant results are and how they should be displayed int he SERPs.  So, the myth that keywords and meta data aren't important to Google is busted!  Conversely, both MSN and Yahoo! do use meta data in indexing AND returning results.  Therefore, including specific, unique and relevant meta data for each page of your real estate blog or website is important to your overal SEO and SERP positioning.

Read also: How different search engines use meta tags

The history of meta tag importance

Just a few years ago meta tags were the primary tool for search engine optimization. Back then, where you placed in the search results was directly correlated to what you placed in your keyword, description and title tags. Wow, wasn't SEO easy then? So, what happened? A bunch of devious web designers used black hat SEO methods to manipulate search engine positioning for even the most innocent of searches by placing unrelated information in their meta data in order to unfairly manipulate their. The result? Spammers, adult content sites and the like placed more highly in searches for everyday products than those sites you would expect to see. For example, and this is only an example- if one were to innocently search for "cape coral real estate" you might have found sites for "hot Asian chicks" and "discount Xenical" to appear higher than BestCapeCoralRealty. However, algorithms got better and today the importance of meta data has changed.  The overall relevancy of keywords, title tags and descriptions is what counts to search engines not simply the existance of the keywords.  Basically, engines rate the quality of a page based on it's content relevancy to meta tags and no longer take the word of the meta alone to figure out what a page is about.  

Common meta tag mistakes

1. Not using them on each page. The most important meta tags for search engines are: Keywords, Description, Title, & Robots.

2. Using the same meta tags on each page. Repeating your meta data across all your pages is wasting an opportunity to provide a search engine with searchable information.

3. Not checking your meta data relevancy and posting data that could actually harm your results positioning.

4. Improperly formed meta tags.  Search engines can't read invalidated HTML, so make sure your HTML/XHTML validates! 

Read also: Validating your real estate blog or website

Important meta tags

1. Description tag: gives a description of your site and directs search engines as to what the primary themes of the site are and which topics your Web site is relevant to. Each page should have its own unique description which is relevant to that specific page. I typically recommend selecting one sentence in the post that best describes the entire content.

2. Keywords: keywords tell engines which search terms users are likely to search for your pages by. Keywords should be relevant to the content on the page and specific to each page. Never repeat keyword lists from page to page. That is a common and deadly mistake. Keywords are one of the primary ways search enginesdetermine the significance of your page to the serach string, so do not forget this tag!

Tool: use this NUAH tool to run a full keyword/description report on your real estate blog or website.

Tool: RSS Pieces 100% Yahoo! relevancy keyword term extraction selector tool.  Be sure to select term extraction to pullback the keywrods.  Selecting "keywords" will only pull back the current keywords on thepage.

3. Robots: The meta Robots tag deserves more attention. In this tag you specify the pages that you do NOT want crawled and indexed. It happens that on your site you have contents that you need to keep there but you don't want it indexed. Listing these pages in the meta Robots tag is one way to exclude them (the other way is by using a robots.txt file and generally this is the better way to do it) from being indexed. 

FACT: Google does not always follow the directions of the "no follow" tag. 

4. Title: The title tag should be included as search engines look at this tag for indexing as well. Title tags should be specific to the website and page. Common ways to list the title tag are Page Name: Article Title. You can be specific and wordy in a title tag.  Be sure to include keywords in your title tag to help with better indexing.

Tool: Widexl’s meta data analyzer is the best free tool available on the Internet for identifying meta data errors. It covers keywords, title and description tags while also providing your keyword density and much more.

How to check your meta tag relevancy

Always check your work. There is nothing worse than spending a whole bunch of time having SEOed a site to find that you included poison words in your meta data or put too many keywords in.

Tool: There are plenty of analyzers out there, I prefer widexl because it seems to have the most complete analytics tool out there.

So, this all sounds like such a pain, right? Well, if you had an RSS Pieces Real Estate Blog, all this tedious keyword tagging is done for you, automatically, behind the scenes by our patent-pending technologies.

I get asked PageRank related questions all the time, so I guess it is time to answer them in writing. PageRank is Google’s way of assigning a value to your real estate blog or website based upon it’s perceived authority. While Google calculates PageRank continuously based on complex algorithms, it only updates PageRank in the Google toolbar (data centers) about every three to four months. Want to find out what your current PageRank is, what it should be at the next update and when that update will be? Read on!

According to Wikipedia, PageRank is a link analysis algorithm which assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).

Google uses a complex algorithm to determine the value or PageRank of each web page on the Internet. Google ranks pages from a value of 0 (zero) the lowest, to 10 (ten) the highest with large authority sites like Google itself, MSN and Ebay having the highest page rank. Once you reach a PR 6, you are considered an authority site. Page Rank for is mostly determined by the total number of outside links coming to the site. The higher your PR, the more often your blog or website will get spidered and indexed.

Shout out of the day goes to this Matt Cutts Q&A post on Page Rank

How often does Google update PageRank?

PageRank is updated about every three months, but that is not a hard, fast rule. Thus far, the longest wait between updates has been 122 days. The last major PageRank update was reported in late September 2006. An indicator of a major PageRank update is that Google’s various data centers report varying numbers for a single site’s PageRank. Some data centers will report 0’s when they are being reset for the next update. 

To see if your site is reporting fluctuation in PageRank across data centers, visit Ezer.com.

Want to see what your real estate blog or website is predicted to rank at during the next PageRank update? Check out this cool PageRank predictor from iwebtool.

Check out this site that predicts the date of PageRank updates and chronicles all past PageRank updates. They predict that on January 28, Google will update its PageRank.

Does an update in Page Rank affect SERP?

No. According to Matt Cutts, “By the time you see newer PageRanks in the toolbar, those values have already been incorporated in how we score/rank our search results. So while you may be happy to see that the Google Toolbar shows a little more PageRank for a given page, it’s not as if that causes a change in search results at that point. So, you won’t see any search engine result page (SERP) changes as a result of this PageRank export–those changes have been gradually baking in since the last PageRank export.”

How can I increase my Page Rank at the next Update?

It’s all about the backlinks. Just build them and PageRank will come. For example, since the RSS Pieces launch in August of 06, we have built our backlinks to almost 10,000 which puts us securely at a PR 6 at the next update.

Read also: Ultimate guide to building backlinks

Read also: What you need to know about SEO

Where does your real estate blog or website fall in the SERPs?

Want to see where your real estate blog or website falls in the SERPs for your primary keyword? Try this super cool SERP tool from RelAdvance. Please note that according to Google your PageRank and backlinks are not updated, so if they look low, don’t worry, I’ll show you how to check your actual backlinks later in the article.

Three primary components of good SEO 

Where you fall in the SERPs is a function of your real estate blog or website’s overall SEO. The primary components of good SEO are:

When you write the content on your real estate blog or website, make sure it is laser focused. Come up with three to five keywords or phrases you want that page to be searchable by and repeat those words or phrases throughout the article. Don’t keyword spam, but rather use the terms naturally throughout the article. For example, notice how I repeat the term “real estate blog” throughout this article. I use it naturally, when it makes sense, because I want to be searchable by that term. So, writing SEOed content is that simple. Chose a word or phrase your want to be found by and use it repeatedly, but naturally.

Meta tag keywords, descriptions and titles that are highly relevant to the content on the specific page help to increase your value to search engines and assist in boosting your real estate blog or website in the SERP. The basic premise is: you can’t write an article about all the golf courses in your county and use “real estate” as a keyword unless you specifically mention “real estate” in the post. 

Tool: To see how relevant your meta data is to you content use Widexl’s meta data analyzer.

Backlinks are still the backbone of SEO, so acquiring them is essential. I wrote my compendium on backlinks a while back and feel that it is still pretty current, the link is below. 

Read also: Ultimate guide to building backlinks

Tool: Use iwebtool to figure out your actual backlink numbers. 

IMPORTANT: the next Google PageRank and backlink update is thought to be scheduled for January 28, 2006, so build those backlinks fast so you can boost your PageRank.

One of my personal pet peeves is invalidated code. HTML/XHTML code that does not validate means your web designer is a hack. You need a valid website because valid code is displayed properly and uniformly across popular browsers. Valid code is what search engines understand and will assist with SEO. Since search engines can’t read invalidated code, they skip over the text inside the invalid tags- meaning you lose precious content that can be used to boost your keyword density and SERP positioning. Never ever hire a developer or web company that writes invalid code: always check your developer’s site with the tool below before hiring them. The W3C standards have been around for years and all good developers follow them.

Read also: Validating your real estate blog or website

Tool: check to see if your site is valid at W3C

NOTE: RSS Pieces proudly displays all three W3C validation certificates for our feeds and website. 

Your website is an online storefront that needs traffic to drive sales. Websites are marketing tools. You can have the best looking website on the Internet, but if your site isn’t searchable by Google, Yahoo!, MSN… you’re site isn’t working as a marketing tool for you.
A properly developed website should drive traffic through organic searches on popular search engines like Google. Not sure if yours is? Try this. When you search for your website on Google with the keywords or phrases you would expect your customers to enter, does your site show up on the first page towards the top of the list?
No? Wondering why? It’s simple, your website isn’t optimized for search engines. The bad news is: you are essentially invisible on the web. The good news is: you can fix that.
If SEO sounds like technical mumbo jumbo to you. Ask yourself these two questions:

1. When you search for your website on Google based on the key words and phrases you would expect your customers to use, does your website show up number one, two or three in the search engine results?
2. Does your daily website traffic exceed 1,000 unique visitors (browser, XML, bots, etc) per day?

If you answered “no” to either or both of these questions, your website isn’t working for you. The fact is: most web designers do not employ standard white hat Search Engine Optimization (SEO) methods. Without SEO, your website will not drive volume traffic. SEO is a standardized means of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus achieving higher positions in search results.

With the rules to Internet visibility constantly changing as search engines like Google and Yahoo adjust their filters and algorithms to sort out would-be spammers and illicit content sites from search results, it is important to hire experts that stay on the cutting edge of SEO. For a list of quality SEO companies, visit SEOList. On the other hand, you could just buy an RSS Pieces real estate blog which automates many of the components of SEO and provides backlink services.

Brand out your blog. You’re brand is the sizzle, you are the steak! You might be USDA Prime as a Realtor but if your brand doesn’t convey that on your website, you won’t get conversions. It’s that simple. If you cater to an upscale market, your website needs to reflect “richness” both in graphics and content. If you cater to first time buyers your site needs to be easy to use and very tutorial based. What’s the sizzle in your brand?

Shout out of the day goes to Web Branding Matters and Future of Real Estate Marketing's Better Web Design Article.

One of the things all big brands like Kellogg, Microsoft and Coca-Cola know is that their brand sells. Why? Because they have invested heavily in building it and targeting their prime consumers. When it comes to the Internet all the major brands know they are catering to consumers and consumer like to feel welcomed with pretty graphics and a soothing layout. When building your real estate blog or website remember to give it a distinct look and feel that compliments your brand. You also want to make sure that the navigation and layout are consistent and easy to follow. Make sure the contact button and subscription option for your blog is prominently displayed.

6 Steps to branding out your site:

1. Identify your market: The key to branding out your site is to first identify your market. Who do you sell to? Do you cater to upscale million dollar listings, first time home buyers, retirees? Figure out what your primary market demographics are. That means identify marital status, age, wealth and lifestyle.

2. Identify your core business values: now, this one should be easy. What does your business stand for? Do you offer superior service at a premium price, discount services, focus on education first time home buyers or are you a luxury provider? 

3. Select colors and images that reflect your business values and connect with your market. The colors and imagery you select could mean the difference between connecting with your market and not. So, here is a simplified guide to choosing colors and images for your site based on popular market segments.

Color selection guide

Colors that build trust: navy blue, forest green, deep purple

Colors that say economy: yellow, electric blue, red

Colors that reflect wealth: maroon, black, gold

Colors that connect with the past 60 crowd: pale and muted colors like kelly green, mauve and baby blue.

Want to select a color pallet based on one or more of these colors, try this very cool Well Styled pallet selection tool.

Image selection guide

Imagery is important on your site. If you are selling in a tropical area, include palm trees and beaches in your images. If you are selling luxury homes, make sure you include luxury imagery like golf clubs and yachts if appropriate. If you are selling to first time home buyers, convey education by using simple, high contrast large icons for mortgage and economy homes. 

Places to find great photos:

Flickr

iStockPhoto

Read also: Ultimate Guide to a Real Estate Website

4. Web 2.0 your design strategy

Give your blog a web 2.0 look, so people associate you with being on the cutting edge. A web 2.0 look says “I am current.” So, what’s hot in the world of web design? Just look at CSS Remix, CSS Beauty, CSS Elite and you will get a good idea of what the current trend in web design is. What are the characteristics of web 2.0 design? Rounded corners, large images, reflective logos, a glossy look to buttons and menus, larger, easy to read fonts with lots of white space. Here is a good post talking about web 2.0 design.

Check out these FamousAgent Sites that clearly show the personality of the agent and cater to their specific markets with high-end market centric design.

Jackson Hole Real Estate

Now, look at the RSS Pieces blog. See how the whole site is fully branded with our colors and conveys the idea of fun yet remains techie and modern?    Want to see our portfolio of works in progress? Check it out.

5. Display your logo and tagline prominently on each page of your site. Your logo and your tagline are your brand, so make sure it is prominently displayed on your website. It is worth it to pay a graphic designer to reinvent your logo if it has started to look old and tired. A good graphic designer should charge around $35/hour or around $150 to redesign your logo. Make sure your tagline speaks to your audience. Here is a good article on selecting a tagline.

6. Use a clear and easy to navigate layout. The key to a good user interface is clear and consistent navigation across all pages. A good user interface that is easy to read (meaning large fonts or easily identifiable icons) is essential to making visitors feel comfortable on your site. One of the most prevalent problems real estate sites tend to have is long menus. Here is an example of a site with too many menu items. You can break up long menus into sliding or flyout menus to more easily group similar types of content. By grouping menu items, you guide a use through your website experience which helps create comfort and security.

Remax of Pueblo awards "The Golden Frying Pan" every year for the strangest stories.

But nobody has topped the Realtor showing vacant land to a couple who had their small dog with them. The hawk came out of nowhere and fluffy was gone. The couple got back into their motorhome and haven't been heard from since.

Third prize
Rick and Ines Garcia of Your Property Pros give you clear insight to a man who literally thought a cash offer meant, cold hard cash.

We had a customer that after showing him a couple of properties, decided to place a cash offer in one of them.  We told him to meet us at our office that afternoon to draft up the offer.  The guys shows up with a backpack and dumps $20,000 in cash on our conference table for the deposit.  I'm sure you can imagine how our jaws hit the ground.  We had to send him to the bank to get a cashier's check and explain to him that a "cash offer" does not really mean CASH.

Web traffic: if you want solid reader participation and consistent traffic, holding contests on your site is an excellent way to start.  To learn more about how to incite traffic and participation, please read the following articles:

12 Steps to Recovering from Blog Addiction
7 Day Plan for Blog Success
What Madonna can teach you about blogging

Step away from the blog and enjoy a drumstick. The Internet will still be here when you get back from dinner. I promise, I’ve checked.  May all your real estate blog dreams come true.

From all of us, Mary, John, Mike, Danny, Jack, Joe, Laura,  Deb and Sandra to all of you, have a safe and happy holiday.

Are you a blog addict? Learn how to manage your time blogging more effectively by planning your blog so you spend less than one hour per day writing, reading and marketing yourself in the blogosphere.  A New York Times article entitled "Hooked on the Web" quoted mental health specialists as believing that a full 6 to 10% of Internet users suffer an unhealthy addiction to the Internet – and, get this, they are ready to offer addiction recovery services. Kid you not, there are mental health professionals willing and able to make a buck off your blogging addiction. So far, I have seen the addiction labeled everything from IAD, Internet Addiction Disorder to BAD( Blog Addiction Disorder). This is a MasterCard commercial waiting to happen. Priceless, huh?

So, in the spirit of “helping” the poor, pathetic blog addicted souls reading this post, here is my blogging addiction enabler post: 12 Step Program to Managing Your Addiction. Because after all, you wouldn’t want to just up and quit blogging. Nobody wants to be considered a quitter, do they?

Official RSS Pieces Blog Addict Logo

The 12 Step Program to Managing a Blogging Addiction

Read also: Top 5 secrets to successful blogs

Read also: How to plan your blog to increase traffic

Read also: How to boost traffic in less than 1 hour per day

Read also: 7 Day Plan to Blog Success

Read also: How Realtors can use Podcasts

Read also: How to create a Podcast

1. Backlinks are not growing

If your backlinks, meaning those links from other blogs or sites back to your site, aren’t growing, then you have a problem. Growing backlinks mean that other sites find your site useful and are recommending it. Backlinks are also a key component of how Google calculates Page Rank, so if you don’t continue to grow your backlinks your site will have a hard time increasing in Page Rank and climbing the search engine results pages. To check your backlinks, use this cool tool from iweb for free.

Develop a solid backlink strategy that includes commenting on other industry or local blogs, syndicating your articles on social news and network sites like ActiveRain, Digg Reddit and Real Estate Voices.

Read also: Ultimate guide to building backlinks

If people aren’t commenting on your blog it’s one of two things: 1. no body is reading your blog or 2. your blog content just isn’t engaging. 

Set up a plan to engage visitors by writing more call to action posts

Read also: 7 day strategy to more traffic

Read also: Blog writing 101

Also, start engaging the blogging community by commenting on other blogs to help drive their traffic back to yours.

Read also: Commenting for traffic

3. Traffic and unique visitors do not increase from month to month

Traffic and unique visits are a starting point for generating leads so you need lots and lots of focused traffic. Start by writing a lot of location and industry specific posts then ping social networks with services like pingoat or ping-o-matic. You also want to tickle syndication sites like Digg and Real Estate Voices by syndicating your posts there. Be sure to join a robust industry specific network like Active Rain as well.

Read also: Guerrilla Blogging

Read also: Plan a blog war to increase traffic

Most blogs have an analytics tool that will indicate search engine crawls, if you notice that Google don’t come ‘round no more… you need to worry. While Google goes through periods of deep and shallow crawls, you should see some search engine spiders visiting your site daily. If you don’t it is an indication that something about your blog is offensive to Google- it could be duplicate content, it could be validation errors, it could even be that you don’t post regularly enough.

Use RSS Pieces free Google Supressed Pages Tool  to find your ommitted results fast!

Post a new article at least 3 times per week and be sure to use pingoat or ping-o-matic after each post. You also want to ping Google directly with googleping to incite it to crawl you again.

Read also: Top 5 secrets of successful blogs

Ouch. This one hurts. You should be visiting Google at least once per week and running a site:www.domainname.com on it. For example, here are RSS Pieces indexed pages. The search results it returns are all the pages you have indexed by Google. If you notice that number start to fall, instead of grow, again, get concerned. This is a very serious indication that something has gone horribly awry. 

Do yourself a favor, go to the very end of your search results and click the “omitted results” link at the bottom, those are pages that Google is dropping from its primary search results. See what those pages have in common like do they all use a common word in the body, title or URL? Do your pages have more than 100 links or are they filled with RSS feeds? Are your posts copied from another post? (to see if you are copying someone else’s content on your site visit: www.copyscape.com.) In any case, find out what the common thread is and fix it.

Read also: The problem with canned content

Read Also: Are RSS feeds killing your website?

Do you submit your articles to Digg, but nobody digs them. Makes you feel like kind of like a loser, huh? Well, fear not, there is a plan.

Put the Digg badge on each of your posts so people that read it can easily “digg” your article. The more digs you get on articles the more authoritative a voice you will gain in the industry and the more traffic you will drive. Now, don’t be afraid to ask friends, family and the neighborhood geek to dig your article.

Read also: What Madonna can teach you about Blogging

Ever wonder what the voice behind Real Estate Voices sounds like? Well, listen up and find out what Niki Scevak has to say about his own growing social news site. Join REBlogGirl in this telling interview with a real mover and shaker in real estate technology and find out what Niki has planned next for Real Estate Voices.

Click here to listen to the podcast 

If the name Niki Scevak doesn’t ring any bells with you, you probably know him better as the man behind, Real Estate Voices. Real Estate Voices is a Digg for the real estate niche. It helps keep agents, brokers and other real estate professionals in the loop. Basically it is a news aggregator for the real estate industry where users submit stories and readers vote on how relevant they felt those stories are.

Want to see statistics just how much syndicating articles on Real Estate Voices can do for you? Check out this article on boosting traffic by 40% in less than 1 hour per day.